Opening in 1966 his design were seen in movies and theatrical productions throughout the decade. He used unconventional material such as metal, paper, and plastic for his Metal Couture and outlandish and flamboyant designs. Originally from Spain he got his start designing jewelry but soon opened his own Design & Fashion House. He was the “bad boy” of the French designers. You can’t tell the story of 1960s fashion – mod fashion without mentioning Rabanne. A Pierre Cardin 1960s fashion – mod fashion design He was in fact a pioneer whose merchandising genius was imitated by all those who once criticized. ![]() Many in the Haute Couture world believed that Cardin sold out when he turned his attention to the average buyer with a ready-to-wear line, and then to branding of household items through licensing agreements. Born in Italy but relocated to Paris, he was also famous for hoop dresses, asymmetrical styles and collarless jackets for men. Peggy Moffit wearing a Rudy Gernreich designĪlong with Gernreich, Pierre Cardin was known for his “space age” styling. The model in these photo’s is Peggy Moffit and she worked exclusively for Gernreich in the 60s and 70s. He was also one of the only American based designers. He loved to show off a woman’s form and tried to design clothes that followed that natural form. ![]() he also made the first braless bikini top (not the topless one), first thong bikini and the first space-age type designs. The dress at left displays the 1960s fascination with cutouts and vinyl, which Gernreich is credited for creating. Mary Quant design 1960s fashion – mod fashion dressĪustrian Rudi Gernreich first came into public view in 1964 with a daring topless swimsuit called the monokini, not pictured here for obvious reasons. Known as the bob, it was a short, angular hairstyle cut on a horizontal plane. Mary Quant is also responsible for hot pants and the “Lolita” or baby doll look.īelow, Mary Quant having her hair done by stylist Vidal Sassoon, who originated her hairdo. Penney to do four collections a year, she made mod fashions affordable and available to the massesin the U.S. ![]() Later in the 1960s she entered into an agreement with J.C. Her favorite design of dress was the simple A-Line style but in a shorter length and bold colors. This is the beginning of what would be called the “London Look.” Her miniskirts and colored tights challenged the fashion world to move in a new direction. Mary Quant opened a boutique named Bazaar in Chelsea back in 1955. If 1960s Fashion – Mod Fashion had just one innovator that title would have to go to Mary Quant. On this page you’ll find some of the more memorable Fashion Designers of the 1960s Arguably there is nothing minimal about most Mod fashion, but that is the origin. Mod for modern, which in its purest use meant minimalist. From day wear to Day Glo in less than a decade.Ī word about the word – Mod. The muted and pastel palette of 1950s fashions gave way to bright, bold color often splayed in geometric patterns. Not to be left out of the trend, Paraphernalia opened in 1965 on Madison Avenue in New York and was an instant smash.Ĭolor played a big role in defining the look. No geography was more famous for swinging boutiques than Carnaby Street and Kings Road in London. They were fun and hip and young people felt more comfortable shopping there. The boutique clothing store emerged in the 1960s as “the happening” place to shop. The fashion revolution was youth oriented and youth driven and began in the streets rather than the old line couture houses. “Do your own thing” applied to clothes as well. The 1960s ushered in an attitude of “anything goes” and reflected the shifting politics of the day. Historically, a uniformity of dress created a homogeneous population. At the very least, it can indicate economic status, but always before within certain confines of convention. ![]() What we wear has always defined us to some degree. The British set the tone and the world followed. 1960s Fashion – Mod fashion was innovative, creative, bold and brash.
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